Coca-Cola registers names for coffee drink

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[London] Coca Cola Co. confirmed registering names for a coffee-flavored soft drink-including Coca Cola Blak, Maqio and Makkio-but denied the coffee drink is actively in development at the moment, although the company is "always looking at new developments that might benefit the consumer." The move follows the return last month of Mary Minnick, president of Coke's Asia Group, to the U.S. to head a newly created post integrating marketing, innovation and strategic growth.

In Asia, where Ms. Minnick just spent seven years, Coke has a successful canned coffee drink called Georgia in Japan. Georgia has a 50% share of Japan's big canned-coffee market, according to Coca-Cola Japan, and is believed to account for about 30% of all Coke's sales in Japan. The brand is not sold outside Japan, apart from McDonald's outlets in India, where Georgia also comes in tea flavors. Dentsu handles advertising in Japan, where the current tagline is "Let's move on! Georgia!" In February 2005, Coke celebrated Georgia's 30th anniversary with a popular promotion called "Georgia Lucky Cap: 30th Anniversary Figure Collection." Consumers who purchased Georgia cans at branded vending machines nationwide won figurines featuring three actresses who star in the current ad campaign. The figurines wore the uniforms for 30 different jobs, including doctor, flight attendant and salaryman, the Japanese word for an office worker.

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