Diesel: Standing out in a crowd

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Diesel's global print, outdoor and online campaign explores conformity. In the ads done by Diesel's creative team with Paris agency ER27, all the scenery and people are uniformly covered in a drab camouflage pattern except the vibrant, colorful guys and gals clad in Diesel clothing. This is ER27's second effort for Diesel after the company stopped working with KesselsKramer, Amsterdam, in 2005 after four years.
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