Electronic Arts: Burnout Revenge

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Wieden & Kennedy Amsterdam's first work for Electronic Arts is a print and TV campaign breaking in September for Burnout Revenge. Print ads for Europe, Asia and South America aim to capture the violent video game's subversive, rebellious attitude to life with pictures of graffiti etched into the side of a car. The scratched letters read "Remember me? Your worst nightmare ... I will hunt you down ... I am vengeance. Forgiveness is for losers."
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