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Madrid-based Telefonica's cellphone company Telefonica Moviles named Publicis Groupe to launch its Movistar brand in 13 countries. The account will be handled by a dedicated Madrid-based shop formed by the three Publicis agencies that led the pitch: Grupo K-Arc, Movistar's agency for Spain; Publicis Casadevall Pedreno and Publicis Latin America. ... Procter & Gamble Co. is expanding its Febreze range with the launch of Febreze pollen and allergens reducer in the U.K., Germany, Austria, and Switzerland, backed by an estimated $8 million campaign by WPP-owned Grey Dusseldorf with media planning and buying by WPP's MediaCom.
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