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Dennis Hennequin, 46, is succeeding Russ Smyth, who resigned two weeks ago as president of McDonald's Europe. Mr. Hennequin was exec VP of European operations. A 21-year veteran who began as an assistant manager of a McDonald's restaurant in Paris, Mr. Hennequin is widely credited with revamping McDonald's France in recent years and making it one of the company's most profitable regions in Europe. ... Lufthansa decided after a review to keep its $70 million international airline account at Interpublic Group of Cos.' McCann Erickson Communication House M.E.C.H., Berlin. M.E.C.H. pitched against finalists DDB, Berlin, part of Omnicom Group, and Publicis Groupe-owned Leo Burnett, Frankfurt.
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