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American Express Publishing's Travel & Leisure plans to enter China in October with the title's fifth international edition. Travel & Leisure China will publish monthly in partnership with the Wen Hui Xin Min United Press Group in Shanghai. ... Fiat-owned Alfa Romeo named Italian agency Armando Testa to handle the global launch of its 159 model after a pitch (AA, July 18); Red Cell remains the agency of record for the Alfa Romeo brand. ... TV and new-media market Mipcom is adding telenovela screenings as an event to the October trade show in Cannes, France. The Latin American-made soap operas are an increasingly popular format for branded content, merchandising and mobile-phone content. Mipcom claims telenovelas have a global audience of 2 billion people. The soaps are produced mainly by TV networks Televisa and TV Azteca in Mexico, Brazil's TV Globo, Venezuela's Venevision and producers in Colombia, Argentina and Spain. ... Dow Jones & Co. is relinquishing its 50% stake in CNBC Europe and CNBC Asia Pacific and the company's 25% stake in digital service CNBC World to partner CNBC; Dow Jones' share of the three channels' losses totaled $17 million in 2004.
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