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Bartle Bogle Hegarty, London, continued its hot new-business streak with a $15 million pan-European assignment without a pitch from Zanussi. The Italian-based domestic kitchen and cleaning appliances manufacturer asked Bartle Bogle to handle work for the U.K., Spain, Greece, Russia and the Ukraine. Two weeks ago, the agency won global pitches for the $280 million Unilever detergent business and the $90 million British Airways account.
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