MySpace looks to spread out, globally

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[New York] A global MySpace? That's the plan, according to Chris DeWolfe, the social network's co-founder and CEO, who last week told The Financial Times that he's earmarked 11 countries for international expansion. Already in the U.S. and the U.K., the initial expansion will target France and Germany, and eventually China and India. As managing director of U.K./European operations, David Fischer has been tapped to spearhead MySpace's world domination. Negotiations are under way with TV- and music-content owners to develop local versions of the site, as well as mobile operators to deliver content over mobile phones. MySpace, which was bought last year for $580 million by News Corp., has grown rapidly since its inception three years ago and is now the biggest networking site, with 86 million users who use it to post photos, blogs, music and videos.

Gavin O'Malley

Germany taps Claudia to lure international investors

[Duesseldorf, Germany] The German government is trying to lure international investors to Germany with a campaign by Scholz & Friends, Hamburg and Berlin, featuring German supermodel Claudia Schiffer. Outdoor ads are running in London and Tokyo, and break in New York on July 2. The 11 ads featuring Ms. Schiffer greet commuters on the London Underground with humorous headlines such as, "Trautmann, Hamann and Lehmann-we are world leaders in export," a reference to three German soccer players who have joined English teams. Similar ads with different copy will run in Tokyo and New York. Scholz & Friends also did the media buying.

"Claudia represents Germany not only with renowned characteristics like quality and thoroughness, she also conveys a likable and attractive image of Germany," said Gerhart Maier, CEO of Invest in Germany.

Dagmar Mussey

P&G's Lally moves to post in Germany

[Guangzhou, China] Austin Lally has relocated within Procter & Gamble to VP-corporate marketing for Germany in Frankfurt from VP-beauty care, Greater China, in Guangzhou, where he has been based for the past seven years in a variety of marketing positions at the U.S. package-goods giant. His former China role will be split among several people to be appointed later this summer.

Normandy Madden

L'Oreal picks R/GA as interactive agency

[Paris] L'Oreal Paris named Interpublic Group of Cos.' R/GA its interactive agency of record on a worldwide basis. The move follows a competitive six-month agency review. R/GA will handle interactive ad duties for all of the L'Oreal Paris categories, including cosmetics, hair color and hair care. The scope of work will include brand campaigns, the company's website and interactive CRM programs, as well as mobile marketing and interactive TV for the entirety of the brand portfolio. "We were very impressed with R/GA's legacy in creating rich, engaging experiences that truly connect with consumers," said Carol Hamilton, president of the L'Oreal Paris division of L'Oreal USA. "R/GA's brand experience and expertise in video production were key to our decision." The other contenders in the review weren't available.

Matthew Creamer

McDonald's pumps up China drive-thru strategy

[Beijing] Just six months after opening its first drive-thru in mainland China, McDonald's has brokered a deal with state-owned China Petroleum & Chemical Corp. (Sinopec) to develop drive-thrus at the oil giant's gas stations in the country, where car ownership is growing quickly. Sinopec operates 30,000 service stations. With almost 6 million automobile sold last year, China has surpassed Japan and is now second only to the U.S. in annual car sales, according to the China Association of Automobile Manufacturers. The market is expecting to grow 10% to 15% in 2006, particularly in prosperous urban areas such as southern China and Shanghai.

Normandy Madden


French advertising holding company Havas is delisting from the Nasdaq National Market and will no longer trade its American depositary receipts, effective July 28. Havas will continue its listing on Euronext Paris.
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