Ryanair ad spurs complaints in London

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[London] Ryanair, a leading European budget airline, has outraged Londoners with an ad campaign that uses wartime imagery and refers directly to the July 7 terrorist attacks in London. The newspaper ad displays a picture of Winston Churchill under the headline "London Fights Back." The copy in mock-Churchill style reads,"We shall fly them to the beaches ... we shall fly them to London," ending "Let's keep London flying."

The Advertising Standards Authority is investigating the ad after getting 315 complaints from members of the public that the ad was crass, offensive and insensitive. The four bombs, set off in subway stations and on a bus during the morning rush hour, killed at least 56 people. Ryanair claimed to be surprised that the ad offended people. A spokesman said, "It is very important that Ryanair and other leading operators make a united stand to ensure that visitors return to London."

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