[Singapore] Thai Airways International is sponsoring a multiplatform promotion on CNN International created around the Russian Imperial Ballet, to market the airline's new Bangkok-Moscow route. "This multiplatform partnership allows Thai Airways to reach an upscale audience in a remarkable variety of ways," said Junji Sumitani, CNN's ad sales director, Southeast Asia, Singapore. Beyond a 15-second spot, created by JWT
, Bangkok, airing on CNN's Asian feeds through the end of the year, the Time Warner broadcaster created a 90-second vignette featuring a Russian ballerina and Moscow tourist sites that will air on CNN as well as in Thai Airways' in-flight programming.
The promotion also includes an online competition to win business-class tickets to Moscow and sponsorship of the Russian Ballet's November visit to Singapore.