United: chasing and closing a deal

Published on .

The Fallon Asia version of the agency's "It's Time to Fly" global campaign, running also in Europe and Latin America, uses the insight that Asians prefer to do business face-to-face in this animated spot about a businessman who needs a contract signed by his client in the U.S. After failing to literally capture the signature by jumping on it and chasing it with nets, he hops a United flight to the U.S.
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