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In courier company TNT's first campaign in mainland China, a rapidly expanding logistics and express-mail market, print ads by Bartle Bogle Hegarty, Singapore, combine the tagline, "YOU to the power of TNT" with positive results. A tree bearing oranges, a symbol of wealth in China, conveys what TNT is capable of achieving for its customers. In another ad, an octopus with outstretched tentacles is paired with the line, "YOU to the power of TNT equals a wider reach."
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