Creativity Top 5: August 4

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In this week's episode of Creativity's Top 5, HBO serves up bloody intrigue for a new series, ESPN takes its promos live and unscripted, Guinness lights an ordinary office building like a fresh pint, a Czech film fest passes on a life lesson, and Damon Albarn and Jamie Hewlett reunite for a BBC Olympics spot based on a storied Chinese tale.

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