The Creativity Top 5: The Best Brand Ideas of the Week

GE Gets Jeff Goldblum to Play an Infomercial 'Famous Person' and Chiwetel Ejiofor Gives an Epic Pep Talk for Chivas

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In this week's episode, Jeff Goldblum plays an over the top "famous person" in a faux infomercial for GE, and "12 Years a Slave" star Chiwetel Ejiofor delivers an impassioned and inspirational soliloquy from a boxing ring for Chivas and aspiring social entrepreneurs.

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