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The Creativity Top 5: The Best Brand Ideas of the Week

The British Beer Alliance Emulates Apple and Sprite Captures LeBron's Homecoming
Published on November 04, 2014.
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How restaurant chains are duking it out to be the best in their categories

SapientNitro and the British Beer Alliance take a page out of Apple's brand book and agency Translation helps Sprite capture LeBron James' return to his hometown of Akron, Ohio.

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