In this week's episode, Dove brings its 'Real Beauty' message to its packaging. Another skincare brand tells a tale of beauty addiction gone awry. And Colonel Sanders takes on a hunky new role.

See more breakthrough brand ideas at Creativity-online.com.

Credits:

KFC: Tender Wings of Desire
Agency: Wieden & Kennedy Portland

Dove: Real Beauty Bottles
Agency: Ogilvy London
Global Executive Creative Director: Andre Laurentino
Executive Creative Director: Gerald Lewis
Chief Creative Officer: Emma De La Fosse
Creative Chairman: Charlie Wilson
Creative: Lorenzo Spadoni
Global ECD Social Lab: Mauro Rodriguez
Design Director: Dave Towers
Producer: Victoria Smith
Managing Director: Cathy Saidiner
Managing Partner: Neil Yoxall
Global Business Partner: Sam Pierce
Global Account Director: Georgina Howard
Account Manager: Catherine Flint
Account Manager: Annabelle Bould
Account Executive: Zareen Siddiqui
Photographer: Rick Guest
Photographer: Frankie Lodge
Director of Photography: Steve Langmanis
Editor: Tom Werber
Music Production: The Huntsmen
Music Production: Phil Lawlor
Executive Vice President: Steve Miles
Global Vice President: Sophie Galvani
Global Brand Director: Dinara Bekmansurova
Global Senior Communications Manager: Claudia Tezcan

Paramount Pictures: Baywatch Slo Mo Marathon
Agency: Droga5 London
Creative Chairman: David Droga
Chief Executive Officer: Bill Scott
Chief Creative Officer: David Kollbusz
Executive Creative Director: Rick Dodds
Executive Creative Director: Steve Howell
Senior Copywriter: Dan Morris
Senior Art Director: Charlene Chandrasekaran
Junior Copywriter: Teddy Souter
Junior Art Director: Frazer Price
Designer: Chris Chapman
Designer: Haider Muhdi
Junior Designer: Hannah Chewins
Head of Production: Chris Watling
Producer: Goldie Robbens
Chief Strategy Officer: Dylan Williams
Strategist: Farah Dib
Head of Client Services: Amy Garrett
Group Account Director: Rebecca Lewis
Account Manager: Rasmus Otto
Production Company: Smuggler
Director: Henry Alex Rubin
Director of Photography: David Devlin
Producer: Fergus Brown
Line Producer: Leah Fleischmann
Editorial Company: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editor: Martin Hseih
Assistant Editor: Sebastian Zotoff
Managing Director: Linda Carlson
Executive Producer: Rana Martin
Producer: Dina Ciccotello
Post Production: Electric Theatre Collective
Executive Producer: Kate Hitchings
Head of Production: Serena Noorani
Producer: Therese Mayer
Producer: Catherine Yi
VFX Supervisor: Eric Mason
Colorist: Kaitlyn Battistelli
Sound: Lime Studios
Executive Producer: Susie Boyajan
Mixer: Matt Miller

LPG: Fight for Natural Beauty
Agency: Buzzman
President: Nathalie Guitay
Sales & Marketing Director: Nelson Philippe
Strategic Marketing Manager: Gaële Euvrie
International Sales Director: Isabelle Boué Jaoshvili
President: Georges Mohammed-Chérif
Executive Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Artistic Director: Julien Doucet
Copywriter: Lilian Moine
Creative Assistant: Thibault Picot
Account Director: Xavier Devaux Landragin
Strategic Planner: Renaud Berthe
Head of PR & Communication: Amélie Juillet
PR & Communication Assistant: Victoria Morin
PR & Communication Assistant: Kenza Bennani
Head of TV Production: Vanessa Barbel
TV Production: Géraldine Bourguignat
Production: Gang Films
Sound Production: Schmooze
Director: Johnny Green
Producer: Jean Villiers
Post Producer: Julien Daniel
Post Production: Gang Films