Creativity Top 5: The Best Brand Ideas of the Week

In this week's edition, McDonald's unusual recruitment play, the curious muse behind gorgeous cannabis packaging, CoverGirl gives consumers license to apply in public, Apple's "frightening" move for the WWDC and Samsung's one-billion color experiment. See more breakthrough brand ideas at Creativity-online.com. Credits: Apple: Appocalypse Director: Tom Kuntz Production Company: MJZ CoverGirl: Project PDA Agency: Droga5 New York Entertainment Company: Bluegroup PR Company: MMC Production Company: NA Collective Creative Chairman: David Droga Chief Creative Officer: Ted Royer Executive Creative Director: Alexander Nowak Creative Director: Ray Smiling ACD Copywriter: Ariella Gogol ACD Art Director: Marie Delpy Copywriter: Abe Chuang Art Director: Kay Kim Copywriter: Phil Hadad Art Director: Marybeth Ledesma Jr. Copywriter: Emily Berger Jr. Art Director: Paige Whitaker Associate Design Director: Maria Wan Designer: Kayt Brylinsky Jr. Designer: Alex Lumain Chief Creation Officer: Sally-Ann Dale Co-Director: Jesse Brihn Co-Director: Bryan Litman Senior Producer: Mike Hasinoff Associate Producer: Tony Xie Music Supervisor: Ryan Barkan Music Supervisor: Mike Ladman Director of Interactive Production: Niklas Lindstrom Executive Producer, Interactive: Tasha Cronin Producer, Interactive: Alyssa Cashman Director of Art Production: Cliff Lewis Director of Print Services: Rob Lugo Associate Director of Print Services: Riely Clough Associate Director of Art Production: Bianca Escobar Producer, Print: Rose Mahan Global Chief Strategy Officer: Jonny Bauer Strategy Director: Nika Rastakhiz Strategy Director: Katy Alonzo Head of Communications Strategy: Colleen Leddy Communications Strategist: Kimber Bowman Social Communications Strategist: Mark Longacre Chief Intelligence Officer: Amy Avery Data Strategy Director: Lily Ng Executive Group Director: Brett Edgar Account Director: Lucy Santilli Account Manager: Sophia Bernard Associate Account Manager: Danielle Frank Group Project Manager: Bill Wilson Associate Counsel: Erica Palaia Assistant General Counsel: Leigh Checchio Senior Integrated Production Business Manager: Denise Klapp SVP: Ukonwa Ojo Dir. Global Brand & Digital: Erika Woods Brand Manager: Amanda Jones Dir. US COVERGIRL, SVP: Amanda Knappman Editorial/Post Production: Second Child Editor: Carly Gussert Animator: Michael Yoo Assistant Editor: Berman Fenelus Executive Producer: Scott Chinn Producer: Brielle Mordant Music: JSM Music Executive Producer: Jeff Fiorello Composer: Nathan Kil Composer: Joel Simon Sound: Second Child Mixer: Berman Fenelus Photographer: Sprint Step Graphic Studio: Second Child Studio Coordinator: Virginia Vargas Quality Control Manager: Lisa Bishai Quality Control Specialist: Hoyu Yiu Quality Control Specialist: Susanne Johansson Production Artist: Don Ong Production Artist: Michael Silber Samsung: The Billion Color Film Agency: R/GA Group Executive Creative Director: Eric Jannon Group Executive Creative Director: Chris Northam Associate Creative Director: Oriel Davis-Lyons Associate Creative Director: Beth O'Brien Executive Producer: Kim Edwards Group Account Director: Simon Ludowyke SVP Strategy: Tom Morton Senior Strategist: Aaron Harridge Executive Project Manager: Jenna Halliday Project Manager: Amie Diamond Executive Production Director: Kat Friis Business Affairs: Magdalena Wiater Business Affairs: Nakeilla Smith Director: Bruno Aveillan Director of Photography: Bruno Aveillan Film Production Company: Believe Media Film Production Company: Quad Productions Film Production: Liz Silver Film Production: Martin Coulais Film Production: Claudia Traeger Film Production: Clémence Lhuilier Film Production: Nathalie Aveillan Visual FX: MPC Visual FX: Ashley Bernes Visual FX: Rich Roberts Visual FX: Seif Boutella Visual FX: Franck Lambertz Visual FX: Sophie Lebreton Visual FX: Anthony Ricciardi Visual FX: Bilali Mack Visual FX: Camila De Biaggi Visual FX: Dorian Douglass Senior Technology Director: Michael Piccuirro Senior Data Scientist: Michael Hirsch Creative Director: James Dick Prototype and Data: Oscar De La Hera Prototype and Data: Scott Kundert Prototype and Data: Sam Royston Prototype and Data: Hana Marie Newman Prototype and Data: Wing Luo Prototype and Data: Lucas Ajemian Prototype and Data: Keliang Shan 1964 Supply Co.: 1964 Supply Co. Trailer Agency: One Twenty Three West Vancouver McDonald's (Sweden): Enlist Agency: DDB Stockholm PR Agency: Prime PR Media Agency: OMD Film Production: Bacon Director: Tomas Jonsgarden Web Production: DDB House Producer: Magnus Akerstedt Agency Producer: Johan Svensson Art Director: Joel Ekstrand Copywriter: Petter Dixelius

Creativity Top 5: The Best Brand Ideas of the Week

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