2004 Radio-Mercury Award Winners

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$100,000 Grand Prize Winner

Anheuser-Busch/Bud Light | Genius/Mr. Way Too Much

Cologne Wearer

Agency: DDB Chicago CDs: John Immesoete, Mark Gross Writer: John Immesoete Producer: Marianne Newton Production Company: Chicago Recording Company

$5,000 General Prize Winners

Young Florida Department of Health | Quitline

Agency: Anson-Stoner Writer, Producer, CD: Tom Woodward

Production Company: RedHouse Interactive

Sonic Drive-In | French Toast Sticks

Agency: Barkley Evergreen & Partners CDs: Brad Scott, Greg Nations, Brian Brooker Writer: Pat Piper Producer: Charlie DeCoursey

OnStar California | Heart Attack

Agency: Campbell-Ewald CDs: Bill Ludwig, Jim Millis, Nancy Wellinger Writer: Maya Mackowiak Producer: Michelle McAuliffe Production Company: Ron Rose

Telluride | Mogulsexual

Agency: Crispin Porter + Bogusky/Miami ECD: Alex Bogusky CDs: Alex Bogusky, Bob Cianfrone, Bill Wright Writer: Ronny Northrop Producer: Bill Meadows Production Company: Plus

Mount Sinai | Father

Agency: DeVito/Verdi CD: Sal DeVito Writers: Wayne Winfield, Brad Emmett

Producers: Barbara Michelson , Joe Barone Production Company: McHale Barone

Saturn | Horses

Agency: Goodby, Silverstein & Partners Creative Director: Jamie Barrett

Writer: Steve Dildarian Producer: Michael Damiani Production Co.: GSP Post

Unilever HPC/Snuggle Sunkissed Breeze | Whisper

Agency: Lowe, New York CDs: Gary Goldsmith, Dean Hacohen, Bob Hinden, David Kamisky Writer: Adam Fels Producer: John McAdorey Production Company: McHale Barone

Motel 6 | CEO

Agency: The Richards Group CD: Mike Malone Writer: Christopher Smith

Producer: Sheri Cartwright Production Company: Bad Animals/Post Op

Miller/Miller Lite | Unpleasant Side Effects

Agency: Y&R/Chicago CDs: Dave Loew, Jon Wyville Writer: Tohru Oyasu

Producer: Monica Wilkins Production Company: Chicago Recording Co.

Public Service Announcement Winner

stonewall-columbus | The Gay Son

Agency: Method CD: Mark Hillman Writer: Mark Hillman Producers: Mark Hillman, Allen DiCenzo Production Company: Circa Music

$5,000 Spanish-Language Prize Winner

Heineken USA | Gritos

Agency: The Vidal Partnership CD: Mauricio Galvan Writers: Javier Fuentes, Francisco Cabrera Producer: Mercedes Leonard Production Co.: Sound and Vision

$5,000 Radio Station-Produced Prize Winner KEENEY BROS. MUSIC CENTER | DREAMING

Agency: KHTR/KQQQ, Pullman, WA Writer, Producer, C D: Rod Schwartz

$2,500 Student Winner Can Karma

Brainco-The Minneapolis School of Design and Interactive Studies

Lifetime Achievement Recipient

Mr. Bert Berdisk President, Bert Berdis and Company

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