This week's edition of the Creativity Top 5 features a platoon of retail vans for soccer boot upstart Nomis by Johannes Leonardo; a creative use of costumes that makes for some in-camera magic for Toyota; AKQA and Miracle Whip's branded browser plug-in that allows users to share comments on web content with Facebook friends; Dutch artist Evelien Lohbeck takes her high tech lo-fi with the help of a notebook; and MoMA's new short that draws a connection between artistic motivations and our everyday lives.

Nomis: 'Vanguard'

Agency: Johannes Leonardo
Designer: Katie Potochney

Toyota: 'Harmony'

Agency: Saatchi & Saatchi, Los Angeles
Executive Creative Director: Mike McKay
Creative Director: Andrew Christou

Evelien Lohbeck: 'Notebook'

Director: Evelien Lohbeck

Miracle Whip: 'Zingr'

Agency: AKQA
Group Creative Director: Bob Pullum
Associate Director of Creative Development: James de Jesus
Website: Zingr website

MoMA: 'I See'

Agency: Taxi, New York