Goodby's Singalong for Comcast, Ground Zero Throws an Ace for 'MLB2K9,' How a Condom Ad Should Be and Other Work

Creativity Weekly Top 5: March 9

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In this week's episode of Creativity's Top 5, Goodby, Silverstein & Partners pens a sing-song for Comcast; Ground Zero pairs Giants pitcher Tim Lincecum with his digital self for 2K Sports' "MLB2K9"; Patrick Daughters directs a haunting take of Depeche Mode's "Wrong"; GT Tokyo and director Kan Eguchi show how condom spots should be; and Deutsch, Los Angeles, teams with Zoic to create a dramatic spot that follows the path of a bullet through Sony PS3's "Kill Zone 2" battlefield.

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Comcast: Singalong

Comcast: "Singalong"

Agency: Goodby, Silverstein & Partners
CD/Partner: Jamie Barrett
Group Creative Director: Chris Ford

2K Sports: MLB2K9

2K Sports: "MLB2K9"

Agency: Ground Zero
Executive Creative Director: Curt Detweiler

Depeche Mode: Wrong

Depeche Mode: "Wrong"

Production Company: The Directors Bureau
Director: Patrick Daughters

Sagami Original: Love Distance

Sagami Original: "Love Distance"

Agency: GT Tokyo
CD/CW/AD: Naoki Ito
Creative: Masaki Endo, Qanta Shimizu, Takayuki Rokutan

PS3: Killzone Web Game

PS3: "Killzone 2 Campaign"

Agency: Deutsch, Los Angeles
Production Company: Zoic Studios
Director: Loni Peristere

PS3: "Killzone 2 Web Game"

Client: Sony PS3
Agency: Agency Republic
Executive Creative Director: Gavin Gordon-Rogers
Creative Director: Alistair Campbell

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