Cameron Diaz for Maxibon Bits, Potential First Pups, Transport for London Wants You to Pay Attention and Other New Work

Creativity Weekly Top 5: Nov. 10

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On this week's episode of Creativity's Top 5, Pedigree pens a "Dear Barack" note on behalf of potential First Pups; Sprint plugs into online info intensity; TBWA/MAP, Paris, draws a tear with a message to help stop pain; Maxibon Bits nets Cameron Diaz for a spot; and Transport for London demands everyone's attention.

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Pedigree: Obama

Pedigree: "Dear President-elect Obama"

Agency: Weber Shandwick, Chicago; TBWA/Chiat/Day, Los Angeles
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz

Sprint: Plug into Now

Sprint: "Plug Into Now"

Agency: Goodby, Silverstein & Partners
Executive Creative Directors: Jeff Goodby, Rich Silverstein
Creative Directors: Christian Haas, Franklin Tipton

Pain Without Borders: Stop Pain

Pain Without Borders: "Stop Pain"

Agency: TBWA/MAP, Paris
Executive Creative Directors: S├ębastien Vacherot, Manoelle Van der Vaeren

Maxibon Bits: Cameron Diaz

Maxibon Bits: "Cameron Diaz"

Agency: Publicis Mojo, Australia
Executive Creative Director/Art Director: Darren Spiller

Transport for London: Whodunnit?

Transport for London: "Whodunnit?"

Agency: WCRS, London
Creative: Kit Dayaram, Tom Spicer

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