Hovis Loafs Through History, Diesel Celebrates With a SFW Dirty Video, Mario's Evil Twin Shakes It and Other Work

Creativity Weekly Top 5: Sept. 29

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In this week's episode of Creativity's Top 5, Google distributes Earth Water by Tetra Pak to keep Advertising Week hydrated; Stockholm's Fi get Mario's tubby evil twin to shake it; Hovis and agency MCBD loaf through history; Showtime makes "Dexter" a cover boy; and Diesel promotes its anniversary with the dirtiest clean video ever made.

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Tetra Pak: Earth Water

Tetra Pak: 'Earth Water'

Industrial Design: Tetra Pak

Wario Land - Shake It

Nintendo Wii: 'Wario Land: Shake It!'

Agency: Fi, Stockholm *
Creative Director: David Hugh Martin
Website: http://www.wariolandshakeit.com/launch/index.html

Hovis: Go On Lad

Hovis: 'Go on Lad'

Agency: MCBD
Creative: Danny Hunt, Gavin Torrance

Dexter Magazine Covers

Showtime: Dexter magazine covers

Agency: Red Group
Senior Creative Director: Larry Merritt
Creative Director: Michael Hathaway

Diesel - SFW XXX

Diesel: 'SFW XXX'

Agency: Viral Factory
Director: Keith Schofield

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CORRECTION: An earlier version incorrectly listed Goodby, Silverstein & Partners as one of the agencies.
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