Aussie Beer VB Toasts the Everyman, Nike and Livestrong Send Messages to Cyclists and Other New Work
In this week's episode of Creativity's Top 5, Barkley dresses up the Johnson County Library's delivery trucks with fake brands inspired by literary favorites; 2Degrees and TBWA/Whybin launches a mobile service in New Zealand with the help of Rhys Darby; DDB, Stockholm, and North Kingdom test if web users are fit for the Swedish Armed Forces; VB and Droga5, Sydney, raise a glass to the Everyman; and Wieden & Kennedy, Nike and Livestrong create a robot that lets people from anywhere in the world chalk messages of inspiration, hope and encouragement directly on the course of the Tour de France.
Johnson County Library: Literary Brand TrucksAgency: Barkley, Kansas City, Mo.
Executive Creative Director: Brian Brooker
Creative Director/Copywriter: Tom Demetriou
2degrees: 'Kiwis Are Special'Agency: TBWA, Whybin
Creative: Corey Chalmers, Guy Roberts
Swedish Armed Forces: Recruitment 2009Agency: DDB, Stockholm
Production Company: North Kingdom
VB: 'The Regulars'Agency: Droga5, Sydney
Creative: Cam Blackley, Matty Burton
Nike Livestrong: 'Chalkbot'Agency: Wieden & Kennedy, Portland, Ore.
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Tyler Whisnand, Danielle Flagg