In this week's episode of Creativity's Top 5, Barkley dresses up the Johnson County Library's delivery trucks with fake brands inspired by literary favorites; 2Degrees and TBWA/Whybin launches a mobile service in New Zealand with the help of Rhys Darby; DDB, Stockholm, and North Kingdom test if web users are fit for the Swedish Armed Forces; VB and Droga5, Sydney, raise a glass to the Everyman; and Wieden & Kennedy, Nike and Livestrong create a robot that lets people from anywhere in the world chalk messages of inspiration, hope and encouragement directly on the course of the Tour de France.
Johnson County Library: Literary Brand TrucksAgency: Barkley, Kansas City, Mo.
Executive Creative Director: Brian Brooker
Creative Director/Copywriter: Tom Demetriou
2degrees: 'Kiwis Are Special'Agency: TBWA, Whybin
Creative: Corey Chalmers, Guy Roberts
Swedish Armed Forces: Recruitment 2009Agency: DDB, Stockholm
Production Company: North Kingdom
VB: 'The Regulars'Agency: Droga5, Sydney
Creative: Cam Blackley, Matty Burton
Nike Livestrong: 'Chalkbot'Agency: Wieden & Kennedy, Portland, Ore.
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Tyler Whisnand, Danielle Flagg