EA Games Offers a Trip to Hell, Nike on Tiger's Return, Claro's Guinea Pig Phone and Other Work
This week's episode of Creativity's Top 5 features EA Games and Psyop offering viewers a trip to Hell by way of "Dante's Inferno"; the Australian Outdoor Awards exhibits its first prize with a billboard made up of 10,000 $1 scratch tickets; Nike lets us know the PGA parity party is over now that Tiger's back; the Tate Liverpool offers up an online experience that allows users to provide insight and opinion on artwork from its collection; and Claro introduces us to the world's first mobile rodent phone technology.
EA Game: 'Dante's Inferno'Agency: G-Net
CD/Copywriter/Executive Agency Producer: David Moodie
Executive Agency Producers: David Getson, John Rosenberg
Australian Outdoor Awards: First PrizeAgency: The Glue Society
Creative: James Dive, Matt Devine
Nike: 'The Good Life'Agency: Wieden & Kennedy, Portland, Ore.
Creative Director: Hal Curtis
Tate: 'The One That Spoke to Me'Agency: Fallon, London
Executive Creative Director: Richard Flintham
CW/Art Director: Ali Alvarez
Claro: 'Guinea Pig'Agency: El Cielo
General Creative Directors: Ramiro Agulla, Carlos Baccetti