And the No. 1 Reason to LOVE Twitter This Week Is...

The Most Tweeted Brands of the Week Chart

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A few notes about this week's Top 10 Most Tweeted Brands chart, a collaboration between Advertising Age and What the Trend:

  • The Twittersphere, as everyone knows, is often the Stupidosphere or Shallowsphere, but this week, for a change, a meme of real substance has triumphed: Aung San Suu Kyi, the pro-democracy icon and Nobel Peace Prize winner who has been under house arrest for 15 of the past 21 years in Burma, but was released on Nov. 13, tops our chart. (This Guardian piece from yesterday is totally worth reading: Aung San Suu Kyi: I was both prisoner and maintenance woman ("Burma's pro-democracy leader talks about her life in captivity, her first days of freedom and the fight ahead.")
  • Aung San Suu Kyi
    Aung San Suu Kyi
  • Elsewhere in our chart, sports (the NFL, NBA, European soccer and boxing) loomed large, as did both celebrity marriage and divorce.
  • Ryan Reynolds is the 2010 Nobel Prize winner for Sexy Manliness. Or wait, maybe it was People magazine that gave him that honor. Whatever. The Twitterphere cared -- a lot.
  • Just to put things in perspective -- Aung San Suu Kyi, I'm talking to you -- the top hashtag meme on Twitter this week (we exclude fleeting hashtag memes from this chart by design) was #SlapYourself.

How is this chart made? See Notes, below.

Trend Peak Position This Week Points Crowdsourced Description
1 Aung San Suu Kyi 1 7,156 Military authorities in Myanmar have signed an order authorizing the release of pro-democracy leader and Nobel Peace Prize winner Aung San Suu Kyi, according to news reports.
Subtrends include: Kyi, Aung, Suu Kyi, Suu
2 Royal Wedding 1 6,298 Prince William of the British royal family announced his engagement to Kate Middleton. The wedding will be held in Spring or Summer 2011.
Subtrends include: Prince William, Kate Middleton, #royalwedding, Royal Wedding
3 Boxing 1 5,405 Tweets about boxing, particularly the fact that Manny Pacquiao earned his 8th title via a unanimous decision after his fight against Antonio Margarito.
Subtrends include: #Pacquiao, Mayweather, Filipino pride, Haye, Congrats Manny, Pacquiao-Margarito, #margarito, Mike Jones, Audley, Margarito, Faber, Soto-Karass, Michael Buffer, Brandon Rios, Rigondeaux, Yahir, Lowther
4 NFL 1 3,221 Tweets about various NFL teams, players and games.
See for a complete list of subtrends.
5 Soccer/Football 1 3,170 Tweets about various NFL teams, players and matches.
See for a complete list of subtrends.
6 Harry Potter 1 3,098 Harry Potter and the Deathly Hallows, Part 1 opens in theaters worldwide November 19.
7 Tony Parker-Eva Longoria 2 2,640 Tony Parker of the San Antonio Spurs and his wife Eva Longoria (best known for her role on Desperate Housewives) have filed for divorce.
8 NBA 1 2,033 Tweets about various teams, players and games.
See for a complete list of subtrends.
9 Latin Grammys 3 2,024 The 11th Annual Latin Grammy Awards took place at the Mandalay Bay Event Center in Las Vegas on Nov. 11
Subtrends include: Grammys, Grammy Latino, #latingrammys, Nelly Furtado, Latin Grammy, Ilan Chester, Placido, Perales, Latin Grammys, Prince Royce, Pedro Fernandez
10 Ryan Reynolds 4 1,976 Ryan Reynolds is People magazine's Sexiest Man Alive.

For more information about What the Trend, visit the WTT FAQ. And check out WTT's Week in Review, compiled by its in-house editors and covering an expanded general list of Top 20 trends (including hashtag trends) here.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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