And the No. 1 Social-TV Hit of the Year Is ... (Hint: Not the Oscars or Super Bowl)

Dumenco's Trendrr Chart of the Week

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My favorite TV moment of the year was Prince William and Kate Middleton arriving on the field at Cowboys Stadium in a giant egg-shaped chariot during the Super Bowl half-time show and accepting an MTV Moonman trophy. Kate looked so pretty! Wills looked so ... balding!

By this point in the year, TV's big tent-pole events are blurring together in my mind, but Ad Age 's editorial partner Trendrr, the social-media monitoring firm, has managed to keep them straight. With data from its service (which generates a social-TV Total Activity score based on tweet volume and public Facebook posts, plus GetGlue and Miso check-ins), the firm has produced the chart below. It tallies the 10 buzziest TV extravaganzas of 2011. A few notes:

  • Music and music-related awards shows -- the MTV Video Music Awards, the American Music Awards, the Grammys, the BET Hip Hop Awards and the Latin Grammys -- account for half of the list.
  • According to Trendrr, social chatter about the big events this year generally skewed female. The exceptions are the Super Bowl, which skewed 56% male, and the Academy Awards and BET Hip Hop Awards, both of which came close to a 50-50 gender split.
  • No. 1 on our Top 10 list (royal wedding) had more than six times the social buzz of the last-place event (Latin Grammys).
  • Perhaps the most remarkable number on the chart is the Total Activity score for the MTV Video Music Awards, which puts that event well above the Super Bowl and just behind the royal wedding. More than any other network, MTV -- with its two-screen-native audience -- arguably owns social TV.

Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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