A Snapshot of the Exploding Social-TV Ecosystem
A few weeks back, in advance of Ad Age 's Social Engagement/Social TV Conference in New York, I was talking to Mark Ghuneim, founder and CEO of Trendrr, the social-media monitoring firm. I wanted to know just how much "social TV" -- the intersection of social media and TV -- had grown year-over-year in terms of consumer adoption. Mark ended up presenting some data at SE/STV showing that social activity (including tweets, Facebook updates and check-ins) surrounding broadcast prime-time TV increased by 194% from April 2011 to April 2012 -- nearly quadrupling in volume.
But I was also curious about how the ecosystem has grown from the provider perspective. And so today we're presenting this chart [left] showing key companies in the social TV space and the niches they occupy.
In terms of social-TV-specific analytics, for instance, whereas Trendrr used to have the space largely to itself, today it competes with the likes of Bluefin Labs, Networked Insights and SocialGuide. And in the check-in space, which used to be just about GetGlue and Miso, basically, not only have new players popped up, but a cross-over category -- companies that provide rewards for checking in, most notably Viggle -- has blown up.
Tellingly, we're seeing not only continuing growth in social-TV startups, but consolidation. For instance, see Loyalize in the "Rewards" slice of our pie? Though it continues to operate as a separate entity, it was actually acquired by Viggle in February.
This graphic is by no means a complete list. Did we miss something obvious? Think your startup belongs in the pie? Email me (click on my byline above).
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.