Over the past few years in these Trendrr charticles here on AdAge.com we've mostly tracked social buzz within very short windows: a day or two, or a week or two. Today we're doing something different: We're taking a long-term (or longish-term) view of a particular media niche -- TV food shows -- over the most recent full quarter (July-Sept.). A few notes on the chart below, which uses data, as always, collected and parsed by our editorial partner Trendrr, the social-media monitoring firm.
- Two shows -- "Hell's Kitchen " and "Masterchef" -- take the top spots in overall social activity. (Trendrr tracks buzz across various social media but the lion's share is usually on Twitter and public Facebook posts.) Not a huge surprise since those are both shows that air on Fox, a Big Four network, but the Travel Channel holds its own by grabbing the next two spots with "Man v. Food Nation" and "Anthony Bourdain: No Reservations."
- There's been such a proliferation of food shows over the past five years that it seems like they're always on. (If you have a top-tier cable or satellite package with the maximum number of channels, that might literally be true.) But in terms of generating buzz -- and cumulative ratings -- the cable networks arguably have the edge because they generally repeat their food shows much more (ad nauseam!) than the broadcast networks do.
- Food Network has three shows in our top 10 -- but so does the Travel Channel, which reflects just how much its programming has encroached on foodie territory. That said, the depth of Food Network's offerings is reflected in the extent to which its shows dominate our honorable-mentions list (the tier of shows that missed making our Top 10).
- The gender split for all the food shows tracked by Trendrr over the entire third quarter is an estimated 57% female/43% male.
- At the very bottom of our chart: The top five food personalities on Twitter during the third quarter. The screamiest, most foul-tempered foodie -- Gordon Ramsay -- takes the cake (or the sea bass .. or the BBQ cauliflower tandoori... or whatnot).
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.