Buzziest Pop Brands of the Week: 'Gossip Girl' Beats 'Glee' (Gasp!); Harry Potter and Jason McCann (Who??) Surge

The Most Tweeted Brands of the Week Chart

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A few notes about this week's Top 10 Most Tweeted Brands chart (which focuses mostly on the sorts of sports and entertainment brands that surge on Twitter), a collaboration between Advertising Age and What the Trend:

  • Tweets about European soccer (football) teams, players and matches actually collectively overshadowed NFL-related tweets this week -- yet more evidence of Twitter's growing global footprint.
  • Brazilians -- who have been huge on Twitter ever since the World Cup -- continue to drive Twitter memes about their native pop culture into the Twitter mainstream, with tweets about the Brazilian version of the MTV Video Music Awards surging this week and shout-outs to the Brazilian band Restart also making our Top 10.

  • Harry Potter fans with Twitter accounts have been frrrrrreaking out about the release of a full trailer for "Harry Potter and the Deathly Hallows." Sadly, though, Harry still got overshadowed on Twitter by (gah!) Justin (Bieber), who got a big buzz boost thanks to his acting debut in the form of a cameo appearance on "CSI: Miami." Of course the name of the character he played, Jason McCann, has been surging as a Trending Topic on Twitter, so now hardcore Beliebers have yet another way to tweet about their beloved.
  • Speaking of TV, HBO's "Boardwalk Empire" just missed making our Top 10.
  • Yet more Tweet-vee (Twitter, face it: You're nothing without TV): "Gossip Girl" actually edged out "Glee" in Twitterland this week. OMG OMG OMG!!!

How is this chart made? See Notes, below.

Trend Peak Position This Week Points Crowdsourced Description
1 Various European soccer/football brands 1 5,329 Tweets about various teams, players and matches.
See for a complete list of subtrends.
2 Twitter 1 4,971 Tweets about Twitter -- including the revamped Twitter site, aka "New Twitter" -- and the so-called Twitter "mouseover" security flaw that has plagued the microblogging service.
Subtrends include: #newtwitter, Twitter Got Hacked, Security Flaw, Mouseover, XSS, Exploit, Onmouseover
3 NFL 1 4,035 Tweets about various teams, players and games.
See for a complete list of subtrends.
4 RBD 1 3,791 The Mexican pop-band RBD.
5 Brazilian VMAs 1 2,981 Tweets about various performances and winners at the MTV Video Music Brazil (VMB) awards.
See for a complete list of subtrends.
6 Justin Bieber 1 2,881 Justin Bieber loomed large at the Brazilian VMAs. He also made a cameo appearance on "CSI: Miami," playing the character Jason McCann.
Subtrends include: Jason McCann
7 Harry Potter 1 2,591 A full trailer for the upcoming Harry Potter film has been released.
Subtrends include: Deathly Hallows trailer, Harry Potter trailer
8 Gossip Girl (TV Show) 1 2,071 The television show "Gossip Girl" is back for its fourth season.
9 Glee (TV Show) 2 1,612 The television show "Glee" is back for its second season.
10 Restart 1 1,524 The Brazilian band Restart is hot right now.

For more information about What the Trend, visit the WTT FAQ. And check out WTT's Week in Review, compiled by its in-house editors and covering an expanded general list of Top 20 trends (including hashtag trends) here.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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