Call Me Shavey: Abercrombie & Fitch Takes Credit for Carly Rae Jepsen's Viral Smash

Clothing Chain Claims to Have 'Discovered' Pop Star's Now-Ubiquitous Single

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As part of our continuing crisis coverage of the utterly unstoppable Carly Rae Jepsen "Call Me Maybe" phenomenon -- see "Best Media of the Month: Dumenco's Top Seven" and "What Jimmy Fallon and NPR Have in Common" and this video of DiGennaro Communications staffers hard at work -- we present the following video of hairless Abercrombie & Fitch models dancing around to the song. A&F, purveyor of overpriced clothing and homoerotica-for-the-masses, posted the video on its YouTube channel last night with this note:

In October of 2011, Abercrombie & Fitch discovered Carly Rae's 'Call Me Maybe' and launched the song on its official soundtrack. To celebrate the song's Summer popularity, A&F asked its hottest guys from its Flagship stores all around the world to have fun with the song -- film it on their phones and to do whatever came naturally... This is what the guys sent back!

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.

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