Twitter Week in Review: From North Korea to Chris Brown

HootSuite's Twitter Week in Review, Jan. 25-31

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Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than five million global users sending 3 million messages each day. (Last week's chart is right over here.) We're back today with Volume 42. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.


  • North Korea rocketed to the top of the trends chart this week for at least two discernable reasons. The United Nations security council tightened sanctions against the hermit kingdom over the country's "three-stage" rocket in December, a sign that the U.S. is now within its missile range. North Korea called the new sanctions "an act of war." But the country's place on this week's chart could likely have had just as much (or more?) to do with Google's addition of geographic information about the country in its Maps product this week. The roll-out included street names, businesses, landmarks and even the North Korea's notorious giant "gulags." The effort was carried out using crowd-sourced information contributed by "citizen cartographers."
  • The annual Screen Actors Guild Awards ceremony Sunday night in Los Angeles was another evening full of self-celebration, elaborate fashion and stressed-out publicists. Though the SAG awards don't get the network pick-up afforded to the Golden Globes or the Oscars, the ceremony was broadcast on TNT and TBS, managing to draw 5.2 million viewers between the two. SAG-AFTRA echoed the Hollywood Foreign Press Association by awarding Ben Affleck's drama "Argo" its top honor, despite initial predictions that Steven Spielberg's "Lincoln" would sweep the category this awards season.
  • R&B singer Chris Brown did his violent reputation no favors this past week when he allegedly assaulted Grammy-nominated breakout artist Frank Ocean at a Hollywood recording studio over a parking space.

    (Everest, it turns out, is Ocean's dog.) Brown was, of course, arrested in 2009 for beating up his girlfriend, pop singer Rihanna, the night before she was set to perform at the Grammys. This week she confirmed to Rolling Stone that the two are back together.

  • Brown wasn't the only celebrity having car trouble this week. Rick Ross, most recently of internet meme fame, was reported the victim of a drive-by shooting this week in Ft. Lauderdale, along with his girlfriend. He crashed his Rolls Royce into an apartment building while trying to avoid the gunfire, and the shooters fled the scene. No one was hurt in the incident, and Ross has since reportedly hired full-time armed security detail.

For explanations of trends and memes not covered above, visit What the Trend. And help define trends by following WTT: Define Now (@whatthetrend).

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