The Exploding Social-TV Ecosystem: Updated

An Expanded Snapshot of the Companies, Platforms and Services Surrounding Social TV

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A few weeks back, Ad Age worked with our editorial partner Trendrr, the social-media monitoring firm, to produce a 1.0 version of what we titled "A Snapshot of the Exploding Social-TV Ecosystem." We asked for reader feedback -- asking who we may have left out -- and now we've expanded and updated the chart.

"Three years ago, TV networks were skeptical about social TV," Trendrr founder and CEO Mark Ghuneim tells me. "Now that the industry has embraced the potential and benefits of real-time synchronous viewing behavior, there's a budding industry of technology and service platforms eager to capitalize on what amounts to a brand new experience layer for television audiences. While we expect companies to eventually consolidate and incorporate standards around the services that provide the most value and get the most usage, the underlying activity -- people sharing experiences with each other -- will remain at the center of everything."

The social-TV ecosystem continues to evolve and there are new products and services we know are in the pipeline; any version of this chart will never be definitive. So of course we continue to welcome feedback. If you think we missed something obvious, or think your start-up belongs in the pie, please contact me (click on my byline above to get my email address). And stay tuned for Version 1.2.

Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital company behind Trendrr.

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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