The Exploding #SocialTV Ecosystem: A Fall Update

A Newly Expanded Snapshot of the Companies, Platforms and Services Surrounding Social TV

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Click to explore the chart

Earlier this year, Ad Age worked with our editorial partner Trendrr, the social-media monitoring firm, to produce a 1.0 version, and then a 1.1 update, of what we called "The Exploding Social-TV Ecosystem." We asked for reader feedback both times, and now we've expanded and updated the chart again with more than a dozen changes.

We're pleased to note that a lot of these companies will be attending the West Coast edition of the Ad Age Social Engagement/Social TV Conference -- the sequel to the first SE/STV held in New York in May. This one's on Wednesday, Oct. 17 at the Beverly Wilshire in Beverly Hills. You can read all about it here and then get your tickets here.

What can you look forward to? The day will kick off with a networking breakfast at 8:15, followed by an opening keynote at 9 presented by Fred Graver, Twitter's new head of TV. Throughout the fast-paced morning and afternoon (presentations and panels will run from 15 minutes long to no more than 35 minutes) an incredibly diverse array of social-media innovators will take our stage -- including Carlton Cuse, executive producer, "Bates Motel" (coming to A&E in 2013) and executive producer, ABC's "Lost"; Kay Madati, head of media and entertainment at Facebook; Christy Tanner, exec VP-general manager, and TV Guide Mobile; Pelle Sjoenell, executive creative director at BBH LA; Brad Haugen, CMO at Scooter Braun Projects, the talent-management powerhouse that used social media to turn Justin Bieber into a global superstar; Joe Baratelli, chief creative officer at RPA; John Watts, senior manager of digital marketing at American Honda; and many more. Get your tickets before they sell out!

P.S. Want to suggest further changes to the Social TV ecosystem chart? Please contact me (click on my byline above to get my email address). And stay tuned for Version 1.3.

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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