Horrific News! FX's 'American Horror Story' Is a GetGlue Check-in (and Ratings) Hit
In the fourth edition of our new weekly chart tallying the top 10 TV shows on entertainment check-in service GetGlue, check-ins presage a hit for FX. (Background on GetGlue here: "7 Things You Need to Know About 'Social TV' Right Now"; last week's chart over here.) Some context:
- Check-ins will probably never strictly correlate with ratings . As I noted recently, some shows attract a more social-media-savvy crowd, and the level of social-media promotion can vary widely from show to show and network to network. That said, when the team at GetGlue saw check-ins surging for the new drama "American Horror Story," they knew it was likely to be a ratings hit for FX. The series, created by Ryan Murphy and Brad Falchuk (both of "Glee" and "Nip/Tuck" fame), takes the No. 2 spot on our chart this week, coming impressively close to this season's check-in juggernaut, "The Big Bang Theory" (which has surged in the ratings for CBS this season and also gets a check-in boost thanks to being in syndication).
- TV by the Numbers quotes FX's very happy press release: "'American Horror Story' posted outstanding ratings for its series debut (10/5/11 - 10-11:10PM). Those numbers are even more impressive with the inclusion of Live+3 ratings data.... 'American Horror Story' ranks as the most-watched original series premiere in FX history in Adults 18-34, Women 18-49 and Women 18-34, and ranks #2 all-time in delivery of Adults 18-49. Note that Live+7 data for the series premiere of 'AHS' won't be available for another two weeks (Mon., Oct. 24th) and it's likely that 'AHS' will tie or surpass 'The Shield' for the #1 spot in Adults 18-49."
- Elsewhere on our chart, the team at GetGlue points out that "Dexter" slipped a bit week-over-week from its premiere last week at No. 2 -- a check-in drop between a premiere and second episode is pretty standard -- but is still doing great. "Glee" managed to move one notch up, while the first episode of the eighth season of "House" premiered at number eight. And with "Doctor Who" out of the running, sci-fi has loosened its grip on the GetGlue chart a bit -- although sometimes I think "Glee" might secretly be science fiction (and/or an American horror story).
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.