Harry Potter Vs. Voldemort -- Er, Rupert Murdoch

Dumenco's Trendrr Chart of the Week

By Published on .

Rupemort (Voldedoch?)
Rupemort (Voldedoch?) Credit: Composite by Thomas Pardee. Murdoch's head: Bloomberg. Voldemort's body: Warner Bros.

You've probably seen recent news coverage of Twitter's record-breaking weekend. As revealed by the official @twitter account on Sunday in regard to the Women's World Cup, there is now a "New Tweets per second records! End of the #WWC final: 7196 TPS. And today's end to the Paraguay/Brazil game is now 2nd with 7166 TPS."

It's a wonder Twitter didn't grind to a halt and serve up nothing but the infamous "Fail Whale" graphic -- especially considering what else was happening on the world stage over the weekend. It seems that when the Twittersphere wasn't going nuts for soccer, it was tweeting about "Harry Potter and the Deathly Hallows: Part 2." Which brings me to this week's charticle, using data collected and parsed, as always, by our editorial partner Trendrr, the social-media monitoring firm. Some notes:

  • Ad Age asked Trendrr to track a roll-up of terms on Twitter related to the final "Harry Potter" movie ("Harry Potter," "#harrypotter," "#hp7.2," "#deathlyhallows," etc.). In the days leading up to the release, there were an average of about 300,000 such tweets per day -- which shot up to 967,778 tweets on Thursday.
  • All things Harry Potter garnered 886,152 tweets on Friday, 808,152 on Saturday , and 558,824 posts on Sunday.
  • To put things in context: "Transformers" (and related terms) peaked at just over 151,000 tweets the day it premiered.
  • As Entertainment Weekly's "Inside Movies" blog at EW.com reported, the last installment of "Harry Potter" now holds "the title for highest midnight gross ($43.5 million), highest single day gross ($92 million, on Friday), highest domestic opening weekend ($169.2 million), and highest global opening weekend ($478.2 million)" -- as well as a new IMAX record ($23.2 million worldwide) -- for total box office of more than half a billion dollars in just four days.
  • A post this morning at TheWeek.com titled "Rupert Murdoch: A real-life Lord Voldemort?" had me wondering how Voldeā€¦ -- er, Rupert -- was doing on Twitter lately, especially given his testimony before a British parliamentary committee yesterday. So I asked Trendrr to do a graphical mash-up of Harry Potter-related tweets vs. Murdoch tweets. Now I'm wondering when "It All Ends" for Rupert.

Trump hourly chart
Source: Trendrr
Recent Harry Potter-related (orange) vs. Murdoch-related (red) hourly tweet volume

Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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