Introducing the 10 Most Tweeted Brands of the Week Chart

In Which the Twittersphere Buzzes About Google Buzz, the Super Bowl, That Justin Bieber Kid and More ...

By Published on .

No surprise that the Super Bowl tops this, the first-ever weekly Top 10 Most Tweeted Brands chart (look for it each Friday from now on), a collaboration between Advertising Age and What The Trend, the social-media trend-analytics service. No surprise either how buzzworthy Google Buzz (No. 2) has been, but it does seem pretty remarkable that Apple's iPad (No. 5) still remains a hot Twitter topic.

How do you define "brand"? For the purposes of this chart, we're including Valentine's Day (apologies to Saint Valentine, who may or may not have been a martyred Roman priest buried on Feb. 14; the details are sketchy), because, let's face it, VDAY (to use one of the trending terms for the holiday) has devolved into just another opportunity for marketers to guilt everyone into buying more stuff.

Super Bowl XLIV
Super Bowl XLIV Credit: AP
Though we tend to ignore most so-called hashtag trends -- those Twitter contrivances that can gain ridiculous momentum -- we're including #musicmonday here, because in the weeks ahead we'll be examining that music-recommendation trend more closely with an eye toward its effect on music sales. Speaking of Twitter contrivances, what would a Twitter Top 10 list be without a dose of Twitter self-referentiality? (See #blameitontwitter in the No. 8 spot.)

One pop star (Justin Bieber) and a couple of movies made our list, as well as, tragically, fashion icon Alexander McQueen. Ambitious designers, of course, will themselves into becoming brands -- and McQueen smartly allied himself with pop cultural icons/brands including Rihanna and Lady Gaga -- but this week the Twittersphere remembered him for his sad, elemental humanity in the wake of his shocking suicide.

How is this chart made? See Notes, below.

Trend Peak Position This Week Peak Position Last Week Points Crowdsourced Description
1 Super Bowl 4 1 9069 The New Orleans Saints defeated the Indianapolis Colts in Super Bowl XLIV. It received 106.5 million viewers, the most in American TV history.
Subtrends include: Super Bowl, SuperBowl, #SB44, Super Bowl Sunday, Colts, Go COLTS, Drew Brees, Saints, NEW ORLEANS, Touchdown Saints, New Orleans Saints, Count on Losing The Superbowl, Miami, Peyton Manning, NFL, MVP, Go Saints, Interception
2 Google Buzz New 1 5303 Social networking is now built into Gmail and is called "Google Buzz." Following its release, there is some concern about privacy.
Subtrends include: Google Buzz, Gmail, #googlebuzz, Google Buzz Has A, Google Goes Social, Buzz, Google, What It Means, Stop Google Buzz
3 Valentine's Day 5 1 3482 Valentine's Day is fast approaching, and people are tweeting plans.
Subtrends include: V-Day, Valentine's Day, #V-DaySong, VDAY, Valentine's
4 Justin Bieber 7 3 3468 The young Canadian R&B/pop singer has a lot of fans who like to tweet about him! People are now tweeting about what they will do if Justin Bieber becomes a trending topic again.
Subtrends include: Justin Bieber, #ifbiebertrendsagain
5 Apple iPad 1 3 2732 Apple's newest product, the Apple iPad (a tablet computer).
Subtrends include: iPad, Apple iPad, Real iPad
6 #musicmonday 1 2 2323 Music Monday is a tradition where users recommend music they appreciate every Monday.
Subtrends include: #musicmonday, #MM
7 Dear John 5 3 1776 "Dear John" is the name of the much anticipated movie featuring Channing Tatum and Amanda Seyfried which is out in movie theaters across the US.
Subtrends include: Dear John, #DearJohn
8 #blameitontwitter New 2 1219 People are tweeting about how they ignore the things they should be doing because they are on Twitter instead.
9 MNIK New 3 1168 One of the year's most anticipated Bollywood films, "My Name Is Khan," distributed by FOX Searchlight, is being released this week. It is a triumphant story of an unconventional hero overcoming obstacles to regain the love of his life. It premiered in Abu Dhabi on Feb. 10 with rave reviews and will be showcased at the Berlin Film Festival.
10 Alexander McQueen New 1 937 Fashion Icon Alexander McQueen was found dead on 2/11/10 after apparently committing suicide.
Subtrends include: RIP Alexander, Alexander McQueen, P Alexander McQueen, British

For more information about What The Trend, visit the WTT Frequently Asked Questions.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

Most Popular