Justin Bieber Lost at the VMAs But Won the Week on Twitter

HootSuite's Twitter Week in Review, Aug. 31-Sept. 6

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Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend unit of HootSuite, the social-media management dashboard with more than 4 million users. (Last week's chart is right over here.) We're back today with Volume 23. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.

  • Hope you enjoyed the break because Justin Bieber has returned to reclaim his spot at the top of Twitter trends. "We <3 Justin" is vague, but there are a few likely reasons it spread so widely. First, last weekend the pop-star posted shirtless photos of himself on Twitter to show off his newest tattoo. Then, on Wednesday, the singer revealed a snippet of his upcoming duet with fellow Canadian crooner Carly Rae Jepsen (of "Call Me Maybe" fame). Finally, and perhaps most importantly, he walked away from Thursday night's Video Music Awards on MTV (also a trend) empty-handed after losing in the Best Pop Video category to boy band One Direction -- which is surprisingly absent on this week's trends list. No doubt scores of "Beliebers" rushed to console the 18-year-old two-time VMA winner on Twitter as he licked his wounds at the afterparty.
  • Although the trends this week weren't as morbid as last week's list, still a celebrity death figured into two top trends. Actor Michael Clarke-Duncan died Saturday after having a heart attack earlier this summer, and tweeters who rushed to memorialize him and his work seemed to think that his most memorable role was his 1998 outing with Tom Hanks, "The Green Mile," based on the novel by Stephen King.
  • One generic meme managed to trend unusually high this week, thanks to its built-in requirement of repetition. Navel-gazing tweeters listed "27 Things About Me" (which trended in Spanish on this week's chart in the form of #27CosasSobreMi) one item at a time, including the hashtag in each and every tweet.
  • For explanations of trends and memes not covered above, visit HootSuite's What the Trend.

Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up-to-date on the latest HootSuite product-update details and company news by following @hootsuite.

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