Looking back with instant hindsight, it's clear that 2011 was the breakout year for social TV.
When Ad Age and GetGlue started our weekly chart of TV's top 10 shows by check-ins last September, HBO's "True Blood" overwhelmed the competition with 26,081 check-ins. Our leader in yesterday's chart, the CW's "Nikita," more than tripled that number with 85,277 check-ins.
Today we're presenting full-year 2011 top 10 check-in data that the GetGlue team pulled together for us, revealing more than 6 million total check-ins for shows from "The Big Bang Theory" to "The Walking Dead." Our notes follow the chart.
- CBS's "The Big Bang Theory" dominated our weekly charts for much of the fall -- right from its two-episode season premiere, when it grabbed the No. 1 check-in spot in and topped the Nielsen ratings for its night (taking the No. 1 and No. 2 spots with its back-to-back fresh episodes). Throughout the fall it also got a big check-in boost thanks to being in syndication. No surprise that it takes the top spot in our full-year 2011 chart, with nearly 1.1 million check-ins.
- Only two comedies -- "Big Bang Theory" and Fox's "Glee" -- land in our Top 10, unless you count the accidentally hilarious "American Horror Story" on FX.
- No reality TV made the Top 10. How nice!
- "There's not one drama here without a sci-fi or supernatural aspect to it," GetGlue CEO Alex Iskold points out. "And 'American Horror Story,' the only new show for 2011 to make the Top 10, is full of paranormal intrigue."
- Iskold also notes that congratulations are due to Fox and the CW, the only networks with more than one show on the chart.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.