Olympics Over, Pop Stars Reclaim Twitter Trends

HootSuite's Twitter Week in Review, August 10-16

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Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than four million users. (Last week's chart is right over here.) We're back today with Volume 20. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.

  • Another week, another set of trends that are actually disguised references to pop stars. It's been awhile since we've seen quite this many teen favorites represented on the chart (sincere thanks to the Summer Olympics), but this week no fewer than five of the top 10 phrases are pop music related. This includes the top trend of the week, "Happy Birthday DJ Danger," which is actually a shout out to Joe Jonas (of Jonas Brothers fame), who celebrated his birthday August 15 and who apparently has many nicknames. "Dinner With Ariana" is not referring to Ms. Huffington (though she does work the event circuit pretty hard), but rather Ariana Grande, the 19-year-old star of Nickelodeon's "Victorious," who is offering fans who garner the most nominations on Twitter a chance to have dinner with her next weekend. Boy band One Direction's fans tweeted the names of members Louis William Tomlinson and Zayn Jawaad Malik for no other reason than to see them trend, and "cuatros anos sin RBD" commemorates "four years without RBD" -- RBD being a wildly successful Mexican pop group that disbanded after a short period of success in the late 2000s.
  • As we mentioned last week, made-up holidays are top performers on Twitter, perhaps especially in Spanish-speaking countries. Last week's "dia internacional del orgasmo feminio," or "international day of the female orgasm," was such a hot topic that it managed to trend for a second week in a row. And it wasn't alone on this week's chart. "Dia internacional de zurdo" means "international lefty day," which tweeters the world over "celebrated" August 13.
  • Fareed Zakaria's place on the chart is this week's token reminder that Twitter is not completely dominated by bored tweens and dubious holidays. It has media junkies too. Zakaria was suspended by Time magazine and CNN last week after he admitted to lifting portions of a recent article from a New Yorker piece for a blog post on gun control. His name on this week's chart actually reflects two waves of headlines within the same tracking period -- the news of his suspension, which spread last Friday, and the news of his reinstatement, which broke yesterday after both his employers completed reviews of his past work and found no other instances of plagiarism.

  • For explanations of trends and memes not covered above, visit HootSuite's What the Trend.
  • Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up to date on the latest HootSuite product-update details and company news by following @hootsuite.

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