Phil Jackson Lost Out on the Lakers but Ruled the Week in Twitter

HootSuite's Twitter Week in Review, Nov. 9-15

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Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than four million users. (Last week's chart is right over here.) We're back today with Volume 33. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.

  • The NBA made huge waves on Twitter this week after a controversial decision by L.A. Lakers manager Jim Buss. After firing coach Mike Brown last week, Buss hired Mike D'Antoni to take over the troubled team instead of 11-time NBA championship-winning coach Phil Jackson, who retired from the Lakers in 2011 but also expressed interest in taking back his old job. This led NBA fans to do what fans of anything do after surprising media development -- complain about it on social media. Jackson saw a groundswell of social support after alleging he was stiffed during negotiations, which launched his name to the most-trending phrase on Twitter (and in a juicy news week, no less). Helping to anchor that support was none other than former Laker player and current team executive Magic Johnson, who tweeted he was in "mourning" over the decision, and who later called the decision to not re-hire Jackson one of Buss's "critical mistakes."
  • It's been a scandalous week indeed for two well-respected American institutions. First, CIA director and decorated Army general David Patreus announced his resignation last week and admitted to an extramarital affair with his biographer, which led to a sea of ensuing news articles, cable news hemming and hawing, blog posts and late-night jokes. Second, renowned puppeteer Kevin Clash -- who has animated "Sesame Street 's most famous character, Elmo, for more than 20 years -- was alleged to have initiated a sexual relationship with a then-16-year-old boy. The accuser, now 23, since recanted his story, and though Clash bore the brunt of plenty of inappropriate pedophilia jokes in social media this week, many on Twitter later expressed sympathy for him.
  • We haven't had to report on Justin Bieber's social impact in awhile, so it feels safe to highlight this week's No. 2 trend, which relates to the teen dynamo's recent breakup with Disney star Selena Gomez. The relationship lasted just shy of two years, with Gomez finally calling it off sometime last week, People reported. This instantly transformed her back into the pariah she had been at the beginning of the young couple's relationship -- at least in the hearts and minds of millions of socially-active "Beliebers." They forced their message of support for the 18-year-old Bieber toward the top of the trends list this week, just as rumors began to circle that the couple may already be reconciling. And so it goes.
  • For explanations of trends and memes not covered above, visit HootSuite's What the Trend.

Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up to date on the latest HootSuite product-update details and company news by following @hootsuite.

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