New Corvette Stingray Puts Chevy Atop Brand Chatter Chart

Wins Twitter Talk With Barely Any Help From TV Ads

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Chevrolet leapt 25 spots on the Brand Chatter Chart to No. 1 this week with barely any help from its TV advertising after it introduced the 2014 Corvette Stingray at the North American International Auto Show in Detroit.

Another auto brand, Volkswagen, reached the number eight spot -- meaning it received the eighth-largest increase in Twitter mentions, according to Bluefin Labs -- when it unveiled its own new, buzzy vision: the CrossBlue concept car, a six-seat midsize entry. But VW also circulated around the web thanks to its humorous TV commercial starring a father who in a game of catch is passing along a terrible throwing motion to his son. You can see the spot in the chart below by clicking "More Info" in Volkswagen's entry.

Outside the automotive world, American Airlines earned new chatter with its new logo and first rebranding effort in decades, enough to reach No. 10 on the chart without a national TV campaign on the air.

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