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Which TV Networks Won the Year for Social Buzz?

The Top Social-TV Networks of 2011, According to Bluefin Labs

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For the last half year (since July 1) Ad Age has had an editorial partnership with Bluefin Labs, the Cambridge-Mass.-based social-TV analytics company. Together we've produced more than a dozen "charticles" -- charts with commentary -- that have dug into the fascinating art/science of tracking and analyzing the connections between television and social media.

It's been a great year for "social TV" and a great year for Bluefin Labs (which, as my colleague Michael Learmonth reported, just signed a deal with Starcom Mediavest Group). To close out 2011, we've put together a pie chart with Bluefin that shows which broadcast and cable networks dominated social TV this year.

Starting with Fox, the big social-TV winners of 2011 are:

Some notes about the graphic above:

  • Fox accounted for 13.2% of all the TV-related social-media comments collected by Bluefin from Jan. 1 through Dec. 27 (primarily on Twitter and in public Facebook updates).
  • We've listed the top three social-TV hits for each of the 12 networks in our pie chart. (We stopped at 12 networks mainly because trying to squeeze more in made the chart too hard to read.) Fox's biggest social-TV hits were the Super Bowl, the World Series and "The X Factor," while the No. 12 finisher in our chart, E!, was fueled by social chatter surrounding three different annoying shows about various insufferable Kardashians. (Gah!)
  • How much has the social-TV phenomenon grown over the course of the year? "When the Oscars aired in February, there were close to a million -- 996,000 -- social-media comments about the telecast," Bluefin's Tom Thai points out. "Fast-forward to November: Even the telecast of a comparatively smaller awards show, the American Music Awards, activated more than 2 million social media comments."
  • Stay tuned to for more data from Bluefin Labs.

    For more about Bluefin, visit its website.

    Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.

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