Twitter: The Manly Men and Insensitive Boys Edition

The Most Tweeted Brands of the Week Chart

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A few notes about this week's Top 10 Most Tweeted Brands chart, a collaboration between Advertising Age and What the Trend:

  • Sometimes it seems like girls rule (or grrrls rulez?) Twitter, given how dominant boy bands and female-skewing TV shows like "Glee" are on the microblogging service. But this week, boy culture dominated not only our Top 10 -- tweets about male-dominated sports basically took over the Twittersphere -- but lower-ranking Trending Topics as well, from a certain repeat train-wreck sitcom star (see: "Charlie Sheen Found Drunk, Naked in NYC Hotel") to "Dark Knight" (Twitterheads got all excited that franchise auteur Christopher Nolan has announced the title of the third installment of the Batman trilogy: "The Dark Knight Rises").
  • As Liz Pullen, trend analyst at What the Trend, pointed out to me this morning, "All the tweeting about 'The Dark Knight Rises' is interesting because movie franchises seem to get talked up more before they are released than after they hit theaters. Maybe when films are in production, it's more about news releases -- here's the trailer, here's who's cast, this is the release date, etc. -- and after the film has come out, people who care about, say, Harry Potter can go onto a Harry Potter forum to talk about the film in depth."
  • Fantasy-movie dorks (or, fans! I meant fans!) also tweeted their fingers off regarding the announcement that Martin Freeman will play Bilbo Baggins in Peter Jackson's "The Hobbit." It's unclear if Justin Bieber turned down the role first.
  • Taylor Swift's in our Top 10, so that's a big win for the girls, right? Well, not entirely. As a recent glowing profile of the pop star in the New York Times ("one of the most important new musicians of the decade" -- seriously, it actually said that) made clear, her new hit album is largely an exercise in exorcising the demons of past relationships with famous boys she's dated. If you're dying for more information on all that drama, you could pick up the Nov. 1 People magazine with the Taylor Swift cover and the small inset photos of Joe Jonas, Taylor Lautner and John Mayer with the hilarious subhead "THE GUYS AND THE LIES." Or you could just ask Ad Age's in-house Taylor Swift scholar @KenWheaton.

How is this chart made? See Notes, below.

Trend Peak Position This Week Points Crowdsourced Description
1 NBA 1 4,138 Tweets about various teams, players and games.
See for a complete list of subtrends.
2 UFC 1 3,932 Tweets about various teams, players and matches.
Subtrends include: Brock Lesnar, Velasquez, #ufc121, Cain Velasquez, McGee, Hamill, Lesner, Tito Ortiz, Brown Pride, Napão, Diego Sanchez, Jake Shields, Heavyweight, Lawlor, Kampmann, Cain Velazquez, Cigano, Enter Sandman
3 Taylor Swift 1 3,711 Fans are enthusing over the third @taylorswift13 album.
4 NFL 2 3,436 Tweets about various teams, players and games.
See for a complete list of subtrends.
5 European Soccer/Football 1 3,186 Tweets about various teams, players and matches.
See for a complete list of subtrends.
6 The Hobbit (Movie) 4 3,007 Fans are tweeting about the announcement that Martin Freeman will play Bilbo Baggins in the upcoming movie The Hobbit.
Subtrends include: Bilbo, Martin Freeman, Baggins
7 Justin Bieber 1 2,871 Fans are tweeting about pop star Justin Bieber in part because of the release of the trailer for his upcoming "Never Say Never" 3D movie.
Subrends include: #neversaynever3d
8 Sony 3 2,581 Sony announced today it will no longer make the cassette Walkman for its home Japanese market.
Subtrends include: Walkman
9 Gregory Isaacs 1 2,515 Gregory Isaacs, reggae music great, died on Monday, Oct 25.
Subtrends include: Isaacs, RIP Gregory
10 Various Brazilian political brands 2 2,485 Tweets about the Brazilian election season.
Subrends include: #13confirma, #dia31vote13, #serrarojas, #br45il, #vejamente, ProUni, Jader Barbalho, Petrobrax, Financial Times, Beringhs, CNT/Sensus, Cássio Cunha Lima

For more information about What the Trend, visit the WTT FAQ. And check out WTT's Week in Review, compiled by its in-house editors and covering an expanded general list of Top 20 trends (including hashtag trends) here.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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