Twittersphere Goes Nuts for #newtwitter; Britney-powered 'Glee' and Blackberry 'IPad Killer' Surge

The Most Tweeted Brands of the Week Chart

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A few notes about this week's Top 10 Most Tweeted Brands chart, a collaboration between Advertising Age and What the Trend:

  • Twitterers have been all atwitter about the continuing rollout of Twitter's redesign, aka #newtwitter, making the top topic on Twitter this week ... Twitter. (Tweet!)
  • Britney on 'Glee.'
    Britney on 'Glee.'
  • The hit TV show "Glee" -- which last week actually got outshone on Twitter by "Gossip Girl" (personally I think the two should just merge) -- surged this week thanks to the airing of its heavily anticipated episode celebrating the music of Britney Spears (featuring a cameo appearance by one Britney Spears).
  • A week of unusual gravitas for Twitter, given that two of our top memes involve fans tweeting remembrances of entertainers. Comedian Greg Giraldo, famous for "Last Comic Standing" and his appearances on Comedy Central, died of an accidental prescription-drug overdose; confirmation of his death actually broke on Twitter when his friend and fellow comedian Jim Norton tweeted "Greg Giraldo passed away today ... RIP buddy." And fans of Argentinian actress Romina Yan mourned her death at age 36 of a heart attack (further details on the underlying cause of that heart attack are pending).
  • The big tech-toy story of the week on Twitter? The official announcement of RIM's potential "iPad Killer" (as the geek press has been spinning it), a 7-inch Flash-capable tablet due out in early 2011. Details, if you missed them, here.
  • The best news of the week in the trendosphere? Professional trainwreck Lindsay Lohan came nowhere near our Top 10, despite breathless press coverage of her checking into rehab. In fact, in the What the Trend master trend database, which covers all categories of trends (including fleeting jokey hashtag memes that take on a life of their own), she peaked at a mere 182 out of the 357 topics that hit Twitter's Trending Topics over the past week. Here, Lindsay, maybe this new Twitter trend (which I'm starting right this second) will help: #LindsayLohanOnGlee.

How is this chart made? See Notes, below.

Trend Peak Position This Week Points Crowdsourced Description
1 Twitter 2 5,816 Twitter's roll-out of its redesign, nicknamed #newtwitter, continues.
Subtrends include: #newtwitter
2 Justin Bieber 1 5,335 Teen pop star Justin Bieber tweeted about liking maple syrup, prompting "maple syrup" to end up in Twitter's Top 10 trending topics on Tuesday, Sept. 28. Jason McCann is the name of the character Bieber portrayed in his acting debut on "CSI: Miami."
Subtrends include: Maple Syrup, Jason McCann
3 Glee (TV Show) 1 3,896 The most recent episode of the hit TV Show "Glee" featured the music of Britney Spears.
Subtrends include: Britney Spears episode, Glee tonight, #BritneySpearsGLEE, Watching Glee
4 Bishop Eddie Long 1 3,310 People are tweeting about Bishop Eddie Long and his sex scandal. Because Eddie Long has allegedly been caught sending inappropriate pictures from his phone.. what inappropriate ringtones would he have? Thus: #BishopEddieLongRingtones.
Subtrends include: #BishopEddieLongRingtones, Bishop Eddie
5 RIM 1 3,077 Research in Motion announced a new tablet computer, the BlackBerry PlayBook, to compete with Apple's iPad. It will be released sometime in early 2011.
Subtrends include: BlackBerry PlayBook, PlayBook, PlayBook tablet
6 NFL 1 3,043 "Tweets about various teams, players and games.
See for a complete list of subtrends.
7 Greg Giraldo 1 2,999 Comedian Greg Giraldo died September 29th at the age of 44 from an accidental overdose.
Subtrends include: RIP Greg Giraldo, Giraldo died, RIP Greg
8 Various European soccer/football brands 1 2,782 Tweets about various teams, players and matches.
See for a complete list of subtrends.
9 Romina Yan 1 2,118 Argentine actress Romina Yan, daughter of Gustavo Yankelevich and Cris Morena, died from a heart attack on the evening of September 28th at the age of 36.
10 Tweets about various Venezuelan political brands 1 2,108 Tweets related to the Venezuelan elections.
See for a complete list of subtrends.

For more information about What the Trend, visit the WTT FAQ. And check out WTT's Week in Review, compiled by its in-house editors and covering an expanded general list of Top 20 trends (including hashtag trends) here.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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