The Week's Top Twitter Trends: Did You Hear the (Probably Wrong) iPhone News?

HootSuite's Twitter Week in Review, August 3-9

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Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than 3 million users. (Last week's chart is right over here.) We're back today with Volume 19. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.

  • It's no secret Apple has been cooking up a new iteration of its now ubiquitous iPhone, and as the device's rumored Sept. 12 reveal date creeps closer, new rumors about its specs and features are cropping up daily. This week's rumor was so jaw-dropping, so potentially devastating, it was the top trend of the week. "iPhone 5 $800" is not just a splashy threat to the dreams of millions of iPhone users and others itching to upgrade this fall, but it's almost wholly untrue. First, many experts anticipate that Apple will drop its numeric naming of each successive iPhone version, as it did with the most recent version of its iPad. Also, while the blogosphere is scratching its head about just where the $800 rumor originated, the new iPhone would never come with that price tag for consumers, at least not those willing to sign or resign two-year contracts with carriers AT&T, Verizon or Sprint. But that matters little in the world of social media, where it's not truth or logic that earns the most buzz, but rather the subject that serves as the best conversation piece or jumping-off point for users. The tweeters who weren't earnestly expressing their indignation or spreading the misinformation had a field day speculating what features the new iPhone would need to come with in order to justify such a high price tag.
  • Twitter users' commemoration of several unrelated tragedies made a significant impact on the chart this week. "Sikh" was a reference to the Aug. 5 shooting at a Sikh temple in Wisconsin that left six people dead by the hand of an alleged white supremacist. "8 sehit," or "8 killed" in Turkish, refers to the soldiers who died in a terrorist attack at a military outpost in Turkey this past week. And Aug. 6 was the 65th anniversary of the atomic bombing of Hiroshima, which helped usher in the end of WWII but left some 66,000 people dead from the blast and killed many more from radiation.
  • Spanish-language tweeters drove some of the biggest trends of the week. "Martes," or Mars, made big headlines this week after NASA's successful landing of space rover Curiousity on the red planet. The blush-worthy "Dia Internacional del Orgasmo Femenino," or "international day of the female orgasm," originated in Brazil as a celebration of female sexuality, but has apparently since spread throughout the world. Of course, Twitter users -- never the type to let an obscure made-up holiday go unrecognized -- propelled it to one of the highest trending phrases of the week.

  • For explanations of trends and memes not covered above, visit HootSuite's What the Trend.
  • Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up to date on the latest HootSuite product-update details and company news by following @hootsuite.

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