Wow, Twitter, You Should Be So Proud! #HCR Actually Beat #NataliesChin!

The 10 Most Tweeted Brands of the Week Chart

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Let's agree to ignore the little fella who tops our Top 10 Most Tweeted Brands chart -- a collaboration between Advertising Age and What the Trend -- because I already covered Bieber Fever earlier in the week. Instead, I'll cut to the chase: How great is it that, in the week Twitter turned 4 years old, an actual topic of substance -- health-care reform -- actually topped nearly everything else? (For the purposes of this chart, I'm counting it as a brand because it's the biggest political product launch in ages.)

President Obama signed health-care reform into law March 23.
President Obama signed health-care reform into law March 23. Credit: White House Photo/Pete Souza
Health-care reform's Twitter triumph is particularly impressive because it was up against some pretty strong competition, including one of the great viral memes of the year so far: "Bad Girls Club," the Oxygen reality series, which this week got a particular boost from the hashtag subtrend #Natalieschin (aka #nataliechin). If you don't watch the show, fortunately you've got the crowdsourced What the Trend explanation to clue you in: "Natalie From Oxygen's Bad Girls Club has an unusual looking/shaped chin ... and a lot of people discussed this ... a lot of people."

Of course I now have no choice but to type the following words: Click here to see the magnificent chin.

Gosh. That's sort of a conversation-stopper right there.

Meanwhile, non-chin-related brands that charted this week but failed to make our Top 10: Korean boy band SHINee, Chris Brown (as part of his continuing career rehab), Apple (iPad's a-comin') and Ben & Jerry's (free cone day!).

Have a good Natalie's Chin. Uh, weekend. I meant weekend.

How is this chart made? See Notes, below.

Trend Peak Position This Week Peak Position Last Week Points Crowdsourced Description
1 Justin Bieber 1 1 13,835 The young Canadian R&B/pop singer released his new album, "My World 2.0," on March 23rd. He will support the album with his first headlining tour. Scooter Braun, Justin Bieber's manager, turned himself in for an incident at The Roosevelt Field mall last November.
Subtrends include: My World 2, #becauseofbieber, #BieberMemories, #FreeScooterBraun, That Should Be Me, #OMBfacts, U Smile, #FreeScooter, #GottaLoveBieber, Eenie Meenie, #OMJDByeah, Bieber, My WORLDS
2 Health Care Reform 2 4 4,056 Tweets about US Health Care Reform (HCR). A congressman yelled "Baby Killer" at Rep. Stupak during the lead-up to the vote. The final tally was 219-212.
Subtrends include: #hcr, C-Span, Bart Stupak, Health Care Reform, HCR, NOT ONE SINGLE, Baby Killer, President Obama, Stupak, John Boehner, Congress, GOP, Randy Neugebauer, ObamaCare, Paul Ryan, Republicans, Vice President, significant number, Dems, Tea Party, What Change Looks, Gwen Moore, EST President Obama, Senate, Devin Nunes, Joe Biden, Geraldo, White House, R-TX, Nancy Pelosi, Boccieri
3 March Madness 1 2 2,076 Every March the NCAA invites 65 collegiate basketball teams to play in an elimination tournament until there is only one team standing.
Subtrends include: Kansas, Georgetown, NCAA, Northern Iowa, Cornell, Ohio, Big East, Villanova, Marquette, #marchmadness, Nova, March Madness, Wofford, MSU, Kentucky, Syracuse, Temple, Wake Forest, Sweet 16, Purdue, Saint Mary's, UNLV, Gtown, Wisconsin, Uni, Murray State, Clemson, Pitt, New Mexico State, Siena, Lehigh, Maryland, Houston, Scottie Reynolds, UTEP, Texas A&M, Duke, Ashley Judd, Gonzaga, Louisville, G'town, Xavier
4 Michael Jackson 2 New 1,182 People are tweeting what Michael Jackson meant to them, and discussing charges relating to his death.
Subtrends include: #MJis, #justice4mj, #MJSalive, #ManInTheMirror
5 Super Junior 2 New 838 Super Junior, the Korean Boyband, recently held a "Super Show 2" in Malaysia. Their fans, knowns as ELFs, continue to plead for a "Super Show 3" in Jakarta.
Subtrends include: #ss3forIndonesia, #BounceBackTeuk, #OhMySiwon, #ss2malaysia, ELFs, Shining Star, BACK IN SEOUL, #SuperJuniorinBatik
6 Bad Girl's Club 1 2 816 Natalie From Oxygen's Bad Girls Club has an unusual looking/shaped chin...and a lot of people discussed this...a lot of people.
Subtrends include: #nataliechin, BGC, Natalie, #natalieprollytalk, Flo, #badgirlsclub, #NataliesChin, Danger, #natalielooklike Mac
7 Twitter 3 New 766 People are tweeting why they are thankful for Twitter...on Twitter's 4th Anniversary.
Subtrends include: #thankstwitter4, You're On Here, Twitter's 4, Reasons We Love, You're On Here, New Twitter Phishing, #AllOnTwitter, Choose Your Own
8 Twilight 5 New 741 "The Twilight Saga: New Moon" came out on DVD in the US March 20th.
Subtrends include: New Moon, Eclipse, #EAM
9 Jonas Brothers 3 7 697 Argentinian fans want the Jonas Brothers to visit Argentina on the World Tour. People are tweeting all the things that @JonasBrothers can do Ex: #jonascan sing well
Subtrends include: ArgentinaWithJonas, #JonasCan
10 European Football 2 New 665 Liverpool played Wigan, Arsenal FC played Burnley FC. Barcelona face Arsenal in the Champions League quarter final. Tony Mowbray left his position as the manager of Celtic FC....
Subtrends include: Liverpool, Arsenal, Barcelona, Barca, Bayern Munich, Torres, Howard Webb, Champions League, Blackburn, Tony Mowbray, Park, United

For more information about What the Trend, visit the WTT FAQ. And check out WTT's Week in Review, compiled by its in-house editors and covering an expanded general list of Top 20 trends (including hashtag trends) here.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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