Who Ya Gonna Call (for Great Check-ins and Impressive Ratings)? 'Ghost Hunters'!
In last week's edition of our new weekly chart tallying the top TV shows on entertainment check-in service GetGlue, we asked "Can TV Get Any More Creepy and Grim (or 'Grimm')?" Turns out, yes! (Background on GetGlue here: "7 Things You Need to Know About 'Social TV' Right Now.") Some context:
- Remember Halloween? Seems like ages ago but it was actually Monday of last week -- and this chart includes it. Which is why Syfy makes a nice showing with its "Ghost Hunters" reality series -- or should that be "reality" series? -- thanks to a special Halloween episode. "Ghost Hunters," at No. 4, was virtually neck-and-neck with FX's "American Horror Story" at No. 3. I wish I could have said that "Ghost Hunters" was neck-and-neck with "The Vampire Diaries" on the CW (I love lame puns that write themselves). But the Syfy ghosts actually beat the CW vampires by more than 10,000 check-ins -- so, you know, suck it, vampires!
- With the exception of "Glee" -- which is creepy but probably not on purpose -- and "The Big Bang Theory," we've got a pretty spooky Top 10 this week. As noted last week, television seems gripped by otherworldly fantasies of the darkest sort. There may be no better argument for celebrating Halloween every month -- Nov. 30 could be Halloween too! Dec. 31 could be New Year's Ween! -- than TV's dramatic landscape right now.
- But back to "reality." Syfy's "Ghost Hunters" debuted in Oct. 2004 and it's proven to be an incredibly durable franchise. Here's some crowing from Syfy via press release:
"Capping off '31 Days of Halloween' was the October 31 'Ghost Hunters Halloween Live' telecast, hosted by Josh Gates. This year, Jason, Grant and team members from both Ghost Hunters and Ghost Hunters International went to Pennhurst Asylum in Pennsylvania, a former state mental institution. From 7PM-1AM, 'Ghost Hunters Halloween Live' grew compared to 2010's event, scaring up 1.4 million total viewers (+16%), 364,000 Adults 18-34 (+23%), 788,000 Adults 18-49 (+8%) and 786,000 Adults 25-54 (+1%). As the night neared the end (11PM-1AM), the telecast leaped +80% in Adults18-34 to 307,000 viewers, +53% in Adults18-49 (623,000), +29% in Adults 25-54 (603,000) and +43% in total viewers (984,000)."
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.