$10 Million Man to Launch New Travel Magazine

3 Minute Ad Age: Feb. 19, 2009

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NEW YORK (AdAge.com) -- We are suffering through what may be the worst economic crisis in the history of the modern magazine industry, but Greg Sullivan is not deterred. He is plowing $10 million of his own money into the fall launch of an ad-supported travel magazine called Afar. What makes his project all the more interesting is that he has no experience in publishing. He previously made a lot of money in the arcade-game and car-rental businesses.

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