$12,000 Diamond-Studded Cameras Anchor Canon Tennis Promotion

3 Minute Ad Age, August 22, 2008

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NEW YORK (AdAge.com) -- Diamond-studded versions of its PowerShot camera, worth $12,000 apiece, are the pivot of Canon USA's new promotion with sexy tennis star Maria Sharapova. Ms. Sharapova's dog, Dolce, also stars in a new TV spot that will air throughout the U.S. Open tennis tournament that kicks off Monday. The injured tennis star won't be on the court for the tournament but she nevertheless pulled large crowds to the domed photography center Canon set up at New York's South Street Seaport this week.
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