A Battle of Media Sumo Wrestlers: Zucker vs. Weinstein

3 Minute Ad Age: April 9, 2008

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NEW YORK (AdAge.com) -- The legal clash between NBC and The Weinstein Company over "Project Runway" pits Jeff Zucker against Harvey Weinstein. And observers don't expect either of those titanic egos to blink any time soon -- guaranteeing a protracted struggle around the smash hit reality fashion show. In other news in this 3 Minute Ad Age report, a Missouri marketing agency is using fleas to deliver news releases. And, Chrysler has committed a record digital media spend to its launch of the new Dodge Journey vehicle.

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